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Email Blasting

A core part of my role involved generating leads through LeadSwift and reaching them through targeted email campaigns blasted via Brevo. From sourcing and organising lead data in an Excel sheet, crafting industry-specific email copy and monitoring open and click rates. I was in charge of the full outreach process from start to finish.

Process

Step 1 — Lead Generation via LeadSwift

Took over and managed LeadSwift, which was passed on to me by the team
Searched for business contacts across multiple industry verticals in Singapore using a keyword guided list.
Exported the leads as raw data files

Step 2 — Data Cleaning in Excel

Imported the raw lead data into Excel
Cleaned the data by removing duplicates, scrape artifacts and incomplete entries
Verified contact information to ensure data accuracy
Organised contacts by industry into a structured master database

Step 3 — Email Copywriting

Researched and identified different angles to pitch to each industry
Wrote targeted email copy tailored to each industry's pain points and needs
Crafted subject lines and preview texts designed to maximise open rates

Step 4 — Email Template Design in Brevo

Designed HTML email templates with a premium visual direction
Refined the layout, typography and design to align with the client's brand identity
Set up both plain text and designed email formats

Step 5 — Campaign Setup & Blasting in Brevo

Uploaded the cleaned contact list into Brevo
Set up the email campaign with the correct audience segment
Scheduled and sent the campaign blast weekly, along with follow-ups consistently

Step 6 — Performance Monitoring

Tracked campaign metrics including open rates and click rates
Evaluated which email angles and designs performed better
Used insights to inform future campaign improvements

Email Designs

Contributed to refining the email design using HTML, elevating it toward a more premium visual direction that better reflected Ads Catalyst's brand identity and strengthened its presence in client communications.