DOPA DOPA |A re-design campaign|

Consisting of 'Home', 'About', and 'Menu' page

My redesign enhances user engagement and experience by incorporating visually appealing elements and clearer content organisation across the webpages of Dopa Dopa Creamery. On the home page, I added appetising images of the ice cream waffle, drink, and gelato to stimulate cravings and encourage users to explore further, while introducing the phrase “Your source of DOPAmine” as a playful pun referencing the brand name and the idea of happiness from enjoying their food. The “WHAT’S NEW?” section highlights new items with signboard-style graphics to resemble café signage and draw attention. On the about page, I included “Welcome to Our Story” and arranged food photos creatively to create a warm and inviting introduction. On the menu page, I improved visual appeal by adding images to the pricing sections and organising flavours into Classic and Premium categories with unique shapes resembling upside-down gelato. Additionally, a cart icon was added across all pages for easy online purchases, while call-to-action phrases such as “Come visit us” and “FOLLOW US for more updates NOW!” encourage users to visit the café and engage with the brand online.

Harry McQueen is a sociable person. Hence, as the quote ‘Share the fun, joy, excitement’ suggests, it is aimed at Harry McQueen to share this piece of Dopa blessing with his friends and family so they can enjoy the $1 offer together, which only happens once in a long time.

Even if Harry McQueen did not come across this mail, he still receives frequent information from his friends. This means that when one of his friends happens to come across this great piece of news by Dopa, he will also be able to be informed about it, increasing awareness.